RESET THE CODE
CLIENT:
UNIVERSITY OF OREGON
UNIVERSITY OF OREGON
2016-2017
SYNOPSIS
After a particularly tough year at the University of Oregon in terms of discrimination and hate, the institution decided some sort of action was crucial. They came to AHA to come up with a campaign that could reset this narrative that had washed through campus.
AHA found a universal truth that was shared across the entire community, 95 identification numbers. Every student has one, and it's what connects them to one another, even if they haven’t realized it yet. This message was blasted across the entirety of campus, making sure everyone knew we were creating a more united community.
After a particularly tough year at the University of Oregon in terms of discrimination and hate, the institution decided some sort of action was crucial. They came to AHA to come up with a campaign that could reset this narrative that had washed through campus.
AHA found a universal truth that was shared across the entire community, 95 identification numbers. Every student has one, and it's what connects them to one another, even if they haven’t realized it yet. This message was blasted across the entirety of campus, making sure everyone knew we were creating a more united community.
