EMPOWER YOUR PLEASURE
CLIENT:
PROTECTION CONNECTION
PROTECTION CONNECTION
2020-2022
SYNOPSIS
Protection Connection is the University of Oregon’s safe-sex program that ensures the campus stays knowledgeable about sex while providing resources to keep it safe and fun. So, how does AHA get students to realize there are free sex supplies and resources that exist around campus provided by this program? Well, the team made an engaging campaign with a unique tone of voice only a student could tap into.
With colorful informative stations where students could grab any kind of sexual protection they could think of, the mission of sex-positive protection was pushed far beyond what the campus had seen previously. The eye-catching colors and bubbly nature of the campaign gravitated students toward the supplies, making the community a safer environment as a whole. This was only aided by podcast episodes and social posts that changed what it meant to be a safe sex education account.
Protection Connection is the University of Oregon’s safe-sex program that ensures the campus stays knowledgeable about sex while providing resources to keep it safe and fun. So, how does AHA get students to realize there are free sex supplies and resources that exist around campus provided by this program? Well, the team made an engaging campaign with a unique tone of voice only a student could tap into.
With colorful informative stations where students could grab any kind of sexual protection they could think of, the mission of sex-positive protection was pushed far beyond what the campus had seen previously. The eye-catching colors and bubbly nature of the campaign gravitated students toward the supplies, making the community a safer environment as a whole. This was only aided by podcast episodes and social posts that changed what it meant to be a safe sex education account.
